PROBLEM

HRC stakeholders identified a need to improve a user’s ability to access the resources on their website. From our team observations, their website has broken links, unclear CTAs, three disparate libraries with no one consolidated search option, an unreliable search, and inconsistent and ambiguous tagging and language.

 

MY ROLE

The UX LEAD (of a team of 5) 

• Strategized ideas for content restructure and user-flow concepts 

• Working closely with my team, we synthesized data gathered from stakeholder interviews and a survey to inform the development of personas

• Created mid-fidelity wireframes and prototype for desktop version

• Implemented a test plan with user scenarios to validate the design and functionality of content

• Used findings to iterate towards a final solution

• Presented final high fidelity mockups and assets

 

DEFINED SOLUTIONS

Keeping in mind the stakeholder's vision, we focused our design on easier access to the unique libraries of the current Human Rights Connected website and its functionality. The overall approach was to modernize the look using a responsive website design and a clear visual hierarchy of their CTAs (Donate, Login, Social Media, and Search). 

 

We were able to demonstrate that by cleaning up their databases with a clearer, standardized, and simplified taxonomy it would allow for a more accurate and effective search outcome for their users. By implementing a federated search approach, we showed them how this concept would pull from all three library databases and create a sorted results page with site content recommendations. 

 

Additionally, our design focused on "auto-suggest" and "auto-fill" allowing for better accessibility overall, especially in consideration of their global audience.