Graphic Design Specialist/Visual Designer - Freelance

 

Education Week | Bethesda, MD 20814 (website)

March 2020 – Present

Accomplishments

• Conceptualize and apply layout styles to newsletters, whitepapers, and webinar banners.

• Demonstrate project management skills and a proficient design vision through the implementation of client’s K-12 education initiatives as well as appropriate photo/illustration execution within visual, brand requirements. 

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Positive Aging Sourcebook | Reston, VA (website)

May 2019 – Present

Accomplishments:

• Rebranded “Positive Aging Sourcebook” from “Guide to Retirement Living” by creating new logos, creating design templates for printed publications, and establishing fonts & colors. 

• Currently leading the new design initiatives, applying publishing layout requirements for three consecutively printed editions, and using InDesign templates and stylesheets. 

• Conceiving compelling designs for paid advertisers and developing company digital marketing assets. 

• Working closely with the print vendor to meet deadlines and print-production specifications.

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LMK Web Design & Consulting | Alexandria, VA

April 2019 – Present

Accomplishments:

• Work directly with the main stakeholder to develop and conceptualize logos to meet the brand identity needs of clients.

• Provide design support for PowerPoint Presentations (PPTs).

• Supply final deliverables for both web and print.

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Graphic Designer/ UXUI Specialist - Freelance

Vienna Manor Assisted Living | Vienna, VA (website)

April 2018 – Present 

Accomplishments:

• Currently implementing a cohesive branding strategy across all media that will build recognition which in turn builds trust and loyalty.

• Increased website traffic by 43% over the last year by putting into effect best practices for SEO and social media.

• Developing and delivering print-ready solutions for marketing collateral including business cards, advertising, event materials, and brochures.

• Keeping current the photography of the facilities assuring a welcoming, safe and clean environment for potential client’s loved ones. 

• Research and work with print vendors to deliver quality print collateral within the client’s budget.

 

Plaza Latina Market | Falls Church, VA (website)

October – Present 

Accomplishments:

• Refined the client vision through stakeholder interviews and online research. 

• Designed a new store logo and brand guidelines to build a more contemporary vision and building customer trust and loyalty.

• Commissioned and creatively directed a photographer for original website imagery.

• Developed specific multi-lingual content based on stakeholder insights about customer needs.

• Launched the store website in December 2018; analytics show success with a 38% user return rate as of Feb 28.

 

NGS General Contractor | Alexandria, VA (website)

February 2019

Accomplishments:

• Defined client vision and online strategy through competitive research and analysis to provide the client with an understanding of their competitive advantage. 

• Implemented all color, typography, and company brand guidelines to ensure company recognition, building trust, and loyalty.

• Researched and acquired all photography from online resources. Launched website in less than three weeks.
   

 

UX/UI Designer - Freelance
American Cancer Society - Prevent20 Campaign | Washington, DC

(website)

July 2018 – August 2018

Accomplishments:

• UX Research & UX Assistant Lead of a team of four. 

• Defined client and user pain points and developed a creative strategy through a 15 response user survey and multiple stakeholder interviews.

• Designed user personas and created a user test plan and used findings to iterate toward a final solution.

• Final deliverables included: personas, journey map, sitemap, high-fidelity mock-ups with prototype, style guide, and next-steps recommendations. 

 

Human Rights Connected | Washington, DC (website)

June 2018 – July 2018

Accomplishments:

• UX Lead & UI Assistant of a team of five. 

• Synthesized research through stakeholder interviews and a 37-response user survey; advancing a creative strategy from a clear understanding of user pain points and goals.

• Developed and designed user personas to define content restructuring and user-flow concepts clearly.

• Produced aesthetically rich user-interface designs for prototype based on research.

• Implemented a test plan with user scenarios, facilitating iteration toward a final solution.

• Final deliverables included: high-fidelity wireframes with a prototype, sitemap, style guide, journey map, and next-steps recommendations. 

 

Graphic Designer - Production Director

Modern Markets Intelligence, Inc. | Rockville, MD

February 2009 - December 2017
Accomplishments:

• Designed and produced a multiple-page daily newsletter applying master-pages, templates, and style-sheets to ensure product quality and continuity. 

• Ensured each PDF met visual standards for subscriber-access websites: SmartGridToday.com and PowerMarketsToday.com
  maintaining company recognition and product loyalty.

• Managed daily website content using a content management service (CMS). 

• Generated eight daily HTML emails using email service providers (ESP) which were sent to specific database lists, at a set time daily, in turn, building trust with subscribers.

• Established and increased industry marketing partnerships for cross-promotions.

• Produced and delivered effective designs for promotional webinars, advertisements, and HTML emails.

 

Art Director

Greater Washington Publishing | Washington, DC

December 2004 – February 2009

Accomplishments:

• Implemented creative strategy for Guide to Retirement Living SourceBook including publishing brand guidelines to build trust in product quality.

• Designed original page layouts, advertising, and marketing collateral while adhering to deadlines for three regional editions/published three times a year. 

• Improved the visual brand by streamlining master-pages, templates, and style-sheets while working closely with sales and production staff. 

• Supervised and generated original photography for cover features.

 

Art Director

The Washington Post/Express | Washington, DC  (website)

June 2003 – December 2004

Accomplishments:

• Established design guidelines, templates, and style-sheets to streamline the inaugural launch. 

• Supervised the production of editorial pages while working closely with editorial staff. 

• Researched, commissioned, and color-corrected photography and illustrations.

• Prepared all files for 4-color printing.

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